Development Case Studies | Marketing Revenue Development

Revenue Pharos IQ · B2B Data & Intent

Realigning RevOps across HubSpot and Salesforce

Cleaned up and restructured the CRM, enriched the database, and rebuilt lead scoring with the C-suite so sales and marketing worked from one source of truth.

Challenge: HubSpot and Salesforce had drifted apart. Records were duplicated or incomplete, lifecycle stages meant different things to different teams,...
Result: Sales and marketing got one restructured HubSpot–Salesforce system to work from: cleaned and enriched records, scheduled CRM hygiene audits,...

Revenue Crowded Finance · Fintech

Automated lead routing and full-funnel reporting for a fintech

Built HubSpot automation and sales routing, connected the GTM stack, and stood up GA4/GTM dashboards so every lead had an owner and every campaign had a number.

Challenge: Inbound leads needed to reach the right rep quickly, and campaign data was spread across several tools with no single view of performance.
Result: Inbound leads are routed automatically to the right sales owner, and campaign and funnel KPIs are tracked in GA4/GTM dashboards instead of...

Marketing 2X Marketing · B2B Marketing Services

AI-assisted lead journeys with intent data in HubSpot

Designed HubSpot workflows with AI integration for complex lead journeys, wired in Bombora intent data, and tightened lead scoring and email performance.

Challenge: Lead journeys were complex, with many segments, stages, and handoffs, and needed to react to buyer intent rather than run on fixed timers.
Result: Lead journeys use Bombora intent signals alongside HubSpot and Salesforce data, with lead scoring, A/B-tested email, and campaign...

Marketing Thumbtack · Online Marketplace

Cross-channel lifecycle experiments at marketplace scale

Built Iterable workflows across email, in-app, and push with built-in experiments, and tracked cross-channel attribution for lifecycle and B2B growth programs.

Challenge: Lifecycle messaging ran across several channels, and the team needed to know which messages actually moved users, not just which got opened.
Result: Lifecycle programs ran as structured experiments across email, in-app, and push, with cross-channel attribution showing which messages...

Development nClouds · Cloud / AWS Consulting

GTM data enrichment and outreach automation for AWS consulting

Engineered data enrichment and outreach automation that fed the sales team qualified accounts and helped reach a $100,000 quarterly sales target.

Challenge: The sales team needed a steady flow of well-researched target accounts and contacts without spending their own time on manual research.
Result: Helped the team reach a $100,000 quarterly sales target.

Development Method HRM · HR Software

WordPress overhaul and inbound engine for an HR software company

Rebuilt the WordPress site, set up SEO foundations, and connected Brevo/Mailchimp automation so the website became the center of an inbound strategy.

Challenge: The website wasn’t pulling its weight: it was hard to update, under-optimized for search, and disconnected from email nurture.
Result: The team got a rebuilt, easier-to-update WordPress site with SEO foundations, connected to Brevo and Mailchimp nurture, turning the...

Development MRD (in-house project) · B2B Consulting

Building MRD’s own website: one engine for content, credibility, and bookings

Designed and built a fast, search-ready Laravel website with a blog, case studies, and Cal.com booking, so every page leads to one action: book a discovery call.

Challenge: MRD needed a home on the web that practices what it preaches. Until then, the main online presence was a personal portfolio page: good for...
Result: MRD now has a production-ready website where every page leads to a discovery call, with no login or admin area to maintain or secure. The...

Systems we’ve built for B2B teams