Marketing

Cross-channel lifecycle experiments at marketplace scale

Built Iterable workflows across email, in-app, and push with built-in experiments, and tracked cross-channel attribution for lifecycle and B2B growth programs.

Client
Thumbtack
Industry
Online Marketplace
Pillar
Marketing

01 The challenge

Lifecycle messaging ran across several channels, and the team needed to know which messages actually moved users, not just which got opened.

02 What was built

Built and maintained Iterable workflows across email, in-app, and push notifications with experiments designed in, and supported cross-channel attribution for lifecycle and B2B growth marketing.

Lifecycle messages run as experiments across every channel

  1. Step 01
    Lifecycle triggerA user reaches a key moment
    Iterable
  2. Step 02
    Workflow + experimentVariants designed into the flow
    Iterable
  3. Step 03
    Cross-channel sendEmail, in-app and push
    Email · In-app · Push
  4. Result
    AttributionShows which messages actually moved users
    Lifecycle & B2B growth programs

03 The result

Lifecycle programs ran as structured experiments across email, in-app, and push, with cross-channel attribution showing which messages actually moved users.

Tools used

  • Iterable
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