Marketing

AI-assisted lead journeys with intent data in HubSpot

Designed HubSpot workflows with AI integration for complex lead journeys, wired in Bombora intent data, and tightened lead scoring and email performance.

Client: 2X Marketing
Industry: B2B Marketing Services
Pillar: Marketing

01 The challenge

Lead journeys were complex, with many segments, stages, and handoffs, and needed to react to buyer intent rather than run on fixed timers.

02 What was built

Built HubSpot workflows with AI integration to manage complex lead journeys, integrated HubSpot with Salesforce and Bombora intent data, maintained lead scoring, ran email marketing, and analyzed campaign performance to guide optimization.

Lead journeys that react to buyer intent, not fixed timers

Step 01
Lead in HubSpotSynced with Salesforce records
HubSpot · Salesforce
Step 02
Intent signalBombora shows what the buyer is researching
Bombora
Step 03
AI-assisted journeyWorkflows pick the next step, scoring updates
HubSpot workflows + AI
Result
Measured & optimizedA/B-tested email tracked on ROI, conversion, CTR
Campaign performance reports

03 The result

Lead journeys use Bombora intent signals alongside HubSpot and Salesforce data, with lead scoring, A/B-tested email, and campaign performance tracked against ROI, conversion rate, and CTR.

Tools used

HubSpot
Salesforce
Bombora

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