GTM data enrichment and outreach automation for AWS consulting
Engineered data enrichment and outreach automation that fed the sales team qualified accounts and helped reach a $100,000 quarterly sales target.
01 The challenge
The sales team needed a steady flow of well-researched target accounts and contacts without spending their own time on manual research.
02 What was built
As data and research specialist, I built GTM data enrichment and outreach automation workflows: researching and enriching target accounts and contacts, then feeding them into automated outreach for the sales team.
Researched accounts delivered to sales, without manual digging
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Step 01
Target researchAccounts and contacts that fit the ICPSales Navigator
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Step 02
Data enrichmentRecords completed before outreachResearch workflows
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Step 03
Automated outreachSequences run for the sales teamProspect.io
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Result
$100K quarterHelped the team reach its sales targetQualified pipeline for sales
03 The result
Helped the team reach a $100,000 quarterly sales target.
Tools used
- Sales Navigator
- Prospect.io