Development

WordPress overhaul and inbound engine for an HR software company

Rebuilt the WordPress site, set up SEO foundations, and connected Brevo/Mailchimp automation so the website became the center of an inbound strategy.

Client
Method HRM
Industry
HR Software
Pillar
Development

01 The challenge

The website wasn’t pulling its weight: it was hard to update, under-optimized for search, and disconnected from email nurture.

02 What was built

As digital marketing manager, I led a WordPress overhaul, set up on-page SEO and content, and built Brevo and Mailchimp automation as part of a broader inbound strategy.

The website becomes the center of the inbound strategy

  1. Step 01
    WordPress rebuildA site the team can update themselves
    WordPress
  2. Step 02
    SEO & contentOn-page foundations bring in search traffic
    On-page SEO
  3. Step 03
    Email nurtureAutomated follow-up for new contacts
    Brevo · Mailchimp
  4. Result
    Inbound engineSite, search and nurture working as one
    Inbound strategy

03 The result

The team got a rebuilt, easier-to-update WordPress site with SEO foundations, connected to Brevo and Mailchimp nurture, turning the website into the center of their inbound strategy.

Tools used

  • WordPress
  • Brevo
  • Mailchimp
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